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The Death of Shared Cultural Experience
I grew up in a world where the release of a movie or a record was a big deal. If Fleetwood Mac or Elton John released an album, everyone...


I Manifest, therefore I am..
'Manifestation' - there's a lot of buzz around this word at the moment. I, myself, use the word 'Manifest' on my website - as it's a fun...


15 years on, my memory of Momentum Pictures hasn’t been erased
The re-issue of the mind-bending, memory-erasing feature, Eternal Sunshine of the Spotless Mind has had me recalling my time at the...


What I learned working for Revolver Entertainment
Revolver Entertainment was founded in 1997 and folded 16 years later on March 5th, 2013. Revolver won multiple marketing awards during...


"To be uncertain is to be uncomfortable, but to be certain is to be ridiculous"
I love this quote, but I'm not sure how many other people really believe this to be so.... Socrates said the above words 400 years or so...


A promotional shopping list for producers
I have long-struggled to optimise the promotion of movie releases I have worked on with the assets I've been provided with from sales...


Producing films with the market in mind
Many independent films are made by producers or auteur directors who are, first-and-foremost, driven to tell a particular story. The...


The Last Independent Frontier?
I wrote this blog at the beginning of 2016, and surprisingly little has changed since that time. Sadly, the distributor in the blog is...


Behind the name
Are you elect? Magus Marketing is inspired, in title at least, by my favourite novel, The Magus, by John Fowles, published in 1966, but...
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